CHAO | 苏州"如意馄饨"

CHAO | 苏州"如意馄饨"

项目名称:“满意馄饨”姑苏万科美好荟店
项目业主:姑苏满意馄饨有限公司
项目地点:江苏,姑苏
项目面积:90m2
空间规划单位:CHAO巢羽规划业务所
项目规划师:梁飞 王星
运用资料:亚克力,金属烤漆板,机理涂料,水磨石
规划周期:10/2019-11/2019
施工周期:11/2019-12/2019
摄影师: SONGPHOTOGRAPHY


西汉扬雄所作《方言》中说到“饼谓之饨”,馄饨是饼的一种,差别为其间夹肉馅,经蒸煮后食用;若以汤水煮熟,则称“汤饼”。 古代中国人认为这是一种密封的包子,没有七窍,所以称为“浑沌”,依据中国造字的规矩,后来才称为“馄饨”。

In dialect written by Yang Xiong in the Western Han Dynasty, it is mentioned that “pancakes are called” dumplings “. Wonton is a kind of pancakes. The difference+ ^ _ f Z 1 & t P is that it’s filled with meat and eaten after cooking. If it’s cooked in soup, it’s called” soup pancakes “. The ancient Chinese thought that it was a kindS 4 o . ? 0 of sealed bun without seve^ Q j /n orifices, so it was called “chaos”. According to the rules of Chinese character m} v m E h F B & (aking, it was later called “wonton”.

CHAO | 苏州"如意馄饨"

(前代店铺店招形象)

作为连锁门店超2500家的餐饮连锁品牌,在发扬革新“中华名小吃”年代内在的一起选择联手CHAO巢羽规划业务所,为其打造全新的第五代餐饮空间
As a catering chain brand with more than 2500 chain stores, we choose to join hands with Chao Chao Yu design firm to create a new fifth generation catering space while carrying forward and innovat~ $ Z o 4 a 5 fing the Era Connotation of “Chinese famous sni = 8 | Racks”.

CHAO | 苏州"如意馄饨"

(店招晋级作用)

经过对“满意馄饨”文明的具体了解,对其前四代空间的详尽整理,对同行业同类型的竞争品牌的深入研究,面对现有开店超2500家的餐饮品牌空间,CHAO本着在空间的创e 4 ) $造性,适应性表达的一起,兼顾空间风格的可复制性,造价的可控性的准则,终究以“手作工坊”的规划理念,从“优化店招形象”“晋级空间灯火系统”“优化餐位用餐方法”“提高空间品牌属性”“强化空间文明内在”五个方面,对其第五代餐饮空间做了全新的阐述。
Based on the principle of creativity in space, adaptive expression, taking into account the replicability of space style, the controllability of cost, and finally “handmade w. Q qorkshop” ”Based on the design concept of “optimizing the image of the store”, “upgrading the space lighting system”, “optimizing the way of dining”, “improving the space brand attribute” and “st] l 8 w O A $rengthening the space cultural connotation”, theQ 0 s fifth generation of the catering space is expounded.


▼空间结构示意图

CHAO | 苏州"如意馄饨"


▼项目平面

CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"

入口处,石磨在麦田里磨着新鲜的麦子,表达了“满意馄饨”秉持的精选食材准则,“全球优质高筋小麦”“真空打粉筋道爽滑”是馄饨皮的特色和要求。而墙壁上的柜体就是给预备包好的馄饨的展现空间,让客人看得见,吃得着。

At the entrance, the stone mill grinds the fresh wheat in the wheat field, expressing the principle of selected ingredients held by Ruyi wonton. The characteristics and requirements of the wonton skin are “global high-quality high gluten wheat” and “vacuum beating flour and smooth tendons”. The cabinet on the wall is a display space for the packed wonton, which can be seen and eaten by the guests.

CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"

馄饨作为中华传统美食,早期只是在街边的草棚下品尝,为了符合传统的用餐环境,迎合大众对餐饮空间环境的要求,在全新的满意馄饨第五代店中,便可在大小错落的屋檐之下觅食。而一行的友c L r / s 7人,也可透过朦胧的间隔相互照应。

As a traditional Chinese food, wonton was only tasted in the grass shed on the street in the early stage. In order to fit the traditional dining environment and meet the public’s requirements for the dining space environment, in the new Ruyi wonton fifth generation store, you can find food under the eaves of the scattered sizes. And the friends of the party caC 4 % h S 2 P 3n also look after each other through the hazy partition.

CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"

墙壁上挂满的招牌菜名,在装修美化的一起兼顾实用性,为客人带来一丝主张。

The wall is covered with signboards and dishes, which not on& R h Y Aly decorate and beautify, but also give consideration to practicability, and bring some suggestions to the guests.

CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"

甘旨的馄饨不需要讳饰,透过窗子,便可察觉一二。 l Q P # n

The delicious wonton doesn’t need to beO j + * covered. It can be detected through the window.

CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"

▼作用图

CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"

CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"

▼其它店铺

CHAO | 苏州"如意馄饨"
CHAO | 苏州"如意馄饨"


关于巢羽丨About CHAO
姑苏巢羽规划业务所是一家专注空间创意规划的业务所,CHAO 以创意为核心为不同行业的前瞻性客户提供高档的室内空间及产品的创意与规划,并为市场奉献高水准的空间规划著作。

巢羽秉持严谨的工作态度、全面的项目管控形式,致力于把每个项目都当作著作来精心打磨,从规! / ] + s ` Q划前期到计划策划,施工操控,软装操控到项目竣工,全程深度介入,让规划理念贯穿项目始终,经过多元化的空间著作呈现全新规划态度的企业。

所获奖项丨Awards
2019 法国“双面神”规划大奖民宿空间规划银奖

2019 金腾奖年度最佳酒店空间规划奖

2019 ID+G金创意奖民宿规划类金奖

2019 ID+G金创意奖餐饮规划类世界立异规划奖

2019 第十五届设博会“华鼎奖”民宿空间计划类金奖

2018 金堂奖餐饮K D _ A N _ x % |空间优秀奖2项

2018 金腾奖TOP100

2018 艾舍奖 餐饮空间规划金奖

2018 IWF世界健身空间规划大赛优秀奖

联系我们丨Contacts US
规划咨询专线:17621136866,13915417466
地址:江苏省姑苏市吴中区吴中东路154号文明大楼202室